Hip-hop artist and apologist Emanuel Lambert, better known as Da’ T.R.U.T.H., expands his ministry beyond music with a new book. On October 6, 2026, he releases Forgive Me If I Was Rude: The Art of Having Complicated, Faith-Based Conversations. It’s published through David C Cook.
Preorder here.
“What started as a series of difficult questions and personal challenges to my faith became the beginning of a journey into Christian apologetics,” said T.R.U.T.H.
He continued, “The truth is, throughout my walk with God I’ve experienced multiple crises of faith. They didn’t all come from the same place. Some were intellectual..some were theological. Some were emotional. But each one forced me to wrestle honestly with hard questions instead of pretending they didn’t exist. And every time, I found that Christianity could withstand the weight of those questions.”
Lambert brings over two decades of experience to the project. The West Philadelphia native has built a career bridging hip-hop culture, ministry, and deep academic study. He holds certification in Christian Apologetics from the Oxford Centre for Christian Apologetics. He also founded Intelligent Faith to help believers build an informed, thoughtful, and confident faith.
Now, he wants to transform how Christians navigate difficult social and religious debates.
“We are living in a time when nearly every conversation is complicated,” writes Lambert. “Forgive Me If I Was Rude is here to help you, so you can know not only what to say in those scenarios but also how to say it.”
Watch the book unboxing below:
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The book introduces a practical four-step framework: Affirmation, Empathy, Ask, and Answer (AEAA). Lambert designed this tool to turn defensiveness and accusations into curiosity and understanding. Instead of trying to win arguments, the book encourages readers to win hearts by balancing truth with love.
“This book was born out of years and years of conversations, questions, debates, personal struggles, even watching other struggles as they seek to navigate very difficult faith-based conversations. At its core, Forgive Me If I Was Rude is designed to build your confidence by equipping you with bite-sized answers to some of the biggest questions that people ask about God, life, faith, and culture.”
To guide readers, each chapter ends with a section called “Curious Conversations.” These real sample dialogues model step-by-step interactions between believers and skeptics. Readers learn how to remain emotionally grounded, even when topics turn tense.
Ultimately, Lambert offers a field guide that helps readers bring apologetics into everyday life. By bridging intellect and empathy, the book shows how faith-based conversations can open doors rather than close them.
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