Reach Records has joined forces with Exceleration Music. The Atlanta-based Christian hip-hop label inked a strategic partnership with the indie company to expand its global reach.
Under the agreement, Exceleration’s in-house distributor, Redeye Worldwide, will handle global physical and digital distribution for Reach Records. The deal also includes marketing services to support the label’s future growth.
What does it mean?
Despite the new deal, Reach Records retains full creative and operational control. The partnership applies exclusively to new music released in 2026 and beyond.
The collaboration marks key milestones for both brands. Through Redeye’s global network, Reach Records will scale up its physical releases across worldwide retail and direct-to-consumer channels. Meanwhile, Reach Records becomes Exceleration’s first hip-hop label and first Christian music partner.
Reach Records’ current leadership team will continue to run daily operations. Exceleration will supply capital, infrastructure, and operational resources to support the label’s expansion goals.
The partnership kicks off with Jackie Hill Perry’s new single, “Clean.” She debuted the track live over the weekend at the Holy Smoke Festival. She was offering a limited-edition physical-digital release through KiTbetter devices. The single hits streaming platforms everywhere on August 21.
Lecrae
Lecrae, President and Co-Founder of Reach Records, shared his excitement about the venture. He noted that Christian hip-hop shapes culture today and deserves strong support. He emphasized that the partnership will help Reach invest in more artists and build better infrastructure for the community.
“Having come up as an artist and executive, I know what it means to have people believe in you and your vision. Christian hip-hop isn’t on the sidelines anymore; it’s shaping culture, and the people making it deserve a home that understands the space,” said Lecrae. “This partnership lets us pour into more artists and build more of the infrastructure our community is hungry for, so the music impacts even more people. That’s what excites me most.”
Ben Washer
Reach Records CEO Ben Washer stressed the importance of finding a partner that aligns with the label’s values of integrity and transparency while allowing them to maintain creative leadership.
“We’ve spent two decades building Reach, and I’m proud of what we’ve made. For a partnership to make sense, whoever we work with has to share how we do things. That means integrity, transparency, and allowing us to lead the creative and the brand the way we always have,” added Washer.
Glen Barros
Glen Barros, Managing Partner at Exceleration Music, praised Reach Records as a leader in Christian hip-hop. He highlighted Exceleration’s goal to give Lecrae, Ben Washer, and the Reach team the tools needed to elevate the label.
“Through their dedicated commitment to the genre, Reach has built a thriving creative community within Christian hip-hop and achieved true brand identity. As a result, they have become an outright leader in the genre, serving both their artists and fans,” said Barros. “Given Exceleration’s mission to empower independent music, we hope to provide Lecrae, Ben, and the incredible Reach team with additional resources that will enable them to amplify their efforts and elevate the label to new heights.”
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