Christian hip-hop artist KB released his sixth studio album, THIS CANNOT BE SOLD, today via Provident Entertainment.

Listen here.

The four-time Billboard No. 1 artist and five-time Dove Award winner uses the new body of work to tackle themes of faith, marriage, fatherhood, and identity, serving as a direct rebuttal to a transactional culture driven by algorithms. The project features a genre-fluid sonic landscape with guest appearances from WHATUPRG, nobigdyl., Scootie Wop, Bizzle, Terrian, Aklesso, Ben Fuller, Ryan Ofei, Caleb Conley, and more.

“This album is about worth,” KB says. “What can’t be commodified is what actually holds you together. My marriage isn’t for sale. My family isn’t for sale. And I’m not interested in tickling itching ears just to stay likable. I’d rather give my best for God than water it down for what’s popular. That’s what THIS CANNOT BE SOLD is about.”

The album rollout included the singles “Campaign,” “Got A Reason,” “Blood 2,” and “Left Hand,” showcasing the dense, layered lyricism and complex wordplay that have defined KB’s career.

The release follows his 2024 album His Glory Alone II, which won the Dove Award for Rap/Hip Hop Album of the Year. Outside of music, KB continues to host the Southside Rabbi podcast and maintains an audience of nearly 2 million monthly listeners on Spotify.

Listeners can now stream THIS CANNOT BE SOLD on all platforms.

Tracklist:

1. TOO UNFAZED

2. SPEAK THRU ME! (feat. Kaden Jordan & WHATUPRG)

3. GOT A REASON (feat. nobigdyl.)

4. FLEX (feat. Scootie Wop & Bizzle)

5. LEFT HAND (feat. Terrian & Aklesso)

6. KEANU’S SONG (feat. KEANU)

7. FATHER (feat. Ben Fuller)

8. WE STILL BELIEVE (HLY FOREVER) (feat. Ryan Ofei & One Church Music)

9. NO FEELING LASTS FOREVER (feat. Dayshawnx)

10. BLOOD 2 (feat. Caleb Conley)

11. CAMPAIGN

12. GOD CAME THROUGH

13. THIS CANNOT BE SOLD

The post KB Drops 6th Studio Album ‘THIS CANNOT BE SOLD’ appeared first on Rapzilla.